When you hear the words Harley-Davidson, a certain image comes to mind. But the world of Harley is much larger. Its soul made up of far more than just one culture. Namely a fiercely dedicated breed of Latino riders who proudly call themselves Harlistas. To honor the lives and history of these riders, we created an integrated campaign to speak to them on their turf.
Featured in the Communication Arts Advertising Annual and winner of the Kelly Awards Best Integrated Campaign.