Redfeather snowshoes had a problem: they had no brand. Redfeather snowshoes had another problem: they had very little money to build one. And thus was created the Arctic Quadrangle - a fanciful play on the Bermuda Triangle - where strange creatures, unexplainable phenomena and abnormal paranormal activity run ever more rampant as it has four sides, not merely three. Mini-documentaries and spots directed by Jonathan Nowak.
Arctic Quadrangle folding map
This folding map plots out locations of famous sightings and provides a timeline of historical events within the Quadrangle. Distributed at outfitters and sporting goods stores.
Arctic Quadrangle Exploration Society website
The ArcticQuadrangle.com microsite serves as a base for explorers to document and share their own sightings. Also housed on the site are downloadable spotter cards (which help explorers correctly spot creatures in the field) and warning signs to alert fellow explorers to the presence of creatures and phenomena.
"Exploring The Mysteries of The Arctic Quadrangle" booklet
Inserted into issues of The Onion, this 20-page booklet contains comprehensive exploration information, history and analysis of creatures and phenomena within The Arctic Quadrangle. Interior spreads from the booklet shown below.