A producer of small batch liquor since prohibition, Sextro (named after founder Lorine Sextro) was looking to move beyond just the small batch world and their brief was to create an edgy, highly provocative campaign that put the brand name front and center. Fortunately they had the perfect name for such a campaign. We started with a new campaign theme line and a new bottle design (that I was asked to create) and then built out the rest of the campaign from there.
Product photography by Mike Carroll.
FELLOW CREATIVES
David Oakley, Mary Gross, Laura Beebe, William Harris, Sydney Oakley
