THE OFFICIAL BACKSEAT DRIVER'S MANUAL
Magazine insert, direct mail and auto show handout for Volkswagen touting the Jetta's "Everybody In" theme. Included a real backseat driver's license that readers could add their own photo to.
FELLOW CREATIVES
Tom Adams
RECOGNITION
The One Show, Communication Arts Design Annual
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AIRLINE-STYLE SAFETY CARDS
At dealerships, cards featuring the safety features of Passats and Jettas were placed in the seat back pockets of vehicles.
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FUNFVERSATION CARD GAME
In keeping with the Jetta's "Everybody In" theme, owners of new Jettas were sent a thought-provoking card game to play with passengers while on the road. The name "Funfversation" plays off the German word "funf" which means "five" - the same number of people who can fit into a Jetta.
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